Iowa Western
Helping students imagine their next step in education
Not every students fits the rigid 4-year model of higher education.
Rising costs and strict course schedules have many prospective students wondering if there are alternative options to traditional universities.
Iowa Western Community College wanted to speak directly to that market through a brand awareness campaign.
We worked closely with their team to create a campaign that would break through the doll drums of higher ed messaging by allowing the student to envision their own path as a chef, sound engineer, robotics tech, or mechanic. This highlighted the numerous, flexible offerings that set Iowa Western apart.
These students didn’t have to wait, they could chase their dream now.
