Dante Pizzeria Napoletana
Designing a chef’s dream
Chefs often have a vision for the perfect restaurant.
Over the years as they cut, slice, peel, bake and grill, they craft a dream menu and what their own spot will look like someday. And why shouldn’t they?
While chefs can picture an incredible amount of detail, they often need an equally skilled design partner that knows how to draw out their vision by first listening, then building it out.
Enter Chef Nick.
Nick wanted to create a neapolitan-inspired pizzeria that would source ingredients locally, but he needed someone with the skill-set to make this upcoming restaurant appealing and attractive.
When Nick came to us, we used a mood board to establish a visual language that we could share. From the images his team selected, we now had a foundation to design the brand identity, menus, wall graphics, and even the employee application.
Together, we decided to call it Dante Pizzeria Napoletana.
To help ensure brand consistency, we designed Nick a style guide for future marketing and advertising efforts. We think of it as a basic visual ingredients list for any Dante project.
