Campaigning for men’s health programs

Nebraska Medicine needed a strong Web advertisement and direct mail campaign to inform the public of its new Men’s Health Program, and its location at Village Pointe in Omaha.

The Daake team created a campaign that was clever in text and design, aimed at both men and women (who often are the healthcare decision makers for couples and families) between age 40 and 70.

The campaign featured a key phrase in three forms:

We put the HE in HEALTH, We put the HE in HEALING and We put the HE in HELP.

The text went on to state that at Nebraska Medicine, “We speak men.” While recognizing men do not have a language all their own, the text continued, they “do have health problems unique to men.” Each of the three ads and mailers focused on a different men’s health issue, followed by a strong call to action.

Additionally, the brightly-colored mail pieces folded in a way that emphasized the HE and compelled the recipient to unfold it and read the entire message.

DIGITAL CAMPAIGN

The campaign was successful in bringing attention to the new Nebraska Medicine Men’s Health Program, and in bringing new patients to the Village Pointe clinic for consultations and treatment.

Name	Provider	Purpose	Expiry	Type

Name	Provider	Purpose	Expiry	Type
nfprofiling_started	daake.com	Lets our site know that it has recognized your as a unique site visitor, and to personalize your site experience based on prior activity.	11992 months	HTTP Cookie

Name	Provider	Purpose	Expiry	Type
_ga	daake.com	Google Analytics – Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	2 years	HTTP Cookie
_gat	daake.com	Google Analytics – Used to throttle request rate	Session	HTTP Cookie
_gid	daake.com	Google Analytics – Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	Session	HTTP Cookie
nfsession	daake.com	Tracks anonymous user activity such as page visits, to better understand how people are using our site, and to evaluate our marketing efforts. If you ever voluntarily provide us with personally identifying information (such as by submitting a contact form), we may associate this previously collected anonymous data with your personal data.	10 years	HTTP Cookie
wp3727	daake.com	Used by Act-On, a marketing automation platform, to track activity of known or anonymous website visitors to generate site traffic reports, understand traffic patterns, and unique visitor counts.	1 year	HTTP Cookie

Nebraska Medicine

We put the HE in HEALTH, We put the HE in HEALING and We put the HE in HELP.

Additionally, the brightly-colored mail pieces folded in a way that emphasized the HE and compelled the recipient to unfold it and read the entire message.

The campaign was successful in bringing attention to the new Nebraska Medicine Men’s Health Program, and in bringing new patients to the Village Pointe clinic for consultations and treatment.

Who do you think you are?