Brand Alignment

Long-term brands and relationships are built on alignment. A perfect relationship: I want your company to help me, and your company wants to help me. We’re both focused on helping the same person. The Walmart relationship: I want the cheapest possible prices and Walmart wants to (actually works hard to) give me the cheapest possible prices. That’s why there’s little push back about customer service or employee respect… the goals are aligned. Read more.

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