Collaborating to Enhance Health Close to Home

In 2013, a small group of healthcare leaders from Nebraska, Iowa and Missouri came together with a common goal to help independent healthcare systems and providers prepare for the shift to value-based care. Soon after, the Regional Provider Network was born. This forum allowed members to remain independent yet jointly develop capabilities and share best practices to reduce inefficiencies and improve care. Recently, the network, consisting of more than 65 members, came to DAAKE to rebrand and build on its goals.

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Following an archetype discovery process and careful planning, the ENHANCE Health Network was created. The new brand speaks to the organization’s mission of enhancing health. Using high-energy color tones and an unexpected shift forward on the upper righthand corner of it’s logo demonstrate forward movement and positive change.

This rebrand was unlike many others in that it represents a wide, diverse group of healthcare professionals. The brand needed to complement existing primary brand elements and a strategic plan for implementation in both internal communications to hospital and clinic staff, and external communications to patients, payers, government entities and other constituents.

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DAAKE developed a strategic plan to support healthcare leadership and marketing directors, including an online portal for convenient access to communications templates and organization updates. Members have the ability to share how they implement the ENHANCE brand in an effort to support the environment of collaboration.

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Other pieces of this launch include brand guidelines, website, press release templates, presentation templates, and other materials.

About Daake

We are brand design experts who deliver transformative ideas to the nation’s marketing professionals and CEOs as they seek guidance, clarity and excitement for their brand.

We would love to hear more about what you have in mind for your next project. Call Greg Daake at 402.933.1094.

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