Medical expertise that helps kids be kids

We recently launched the latest brand campaign for Children’s Hospital and Medical Center. Remaining focused on its brand promise, “We Know Children,” the campaign showcases patient success stories related to specialized medicine. This includes orthopedics, gastroenterology and cardiology. The organization’s commitment to children remains at the forefront of each campaign piece, placing equal weight on expertise and the patient.

DAAKE teamed with writer, Dan McCann, to help Children’s Hospital and Medical Center tell these stories through a wide range of media. The campaign’s broadcast media included TV and radio. Each spot focused on a child, either highlighting key milestones in their life or a specific hobby. Showcasing their health and wellness, the children actively engage with the script through movement and motion graphics.

Supporting the spots, an assortment of print materials showcase these patients, using props and illustration to tie back into the TV spots. Print materials for this brand campaign include traditional and digital billboards, bus stop signage, elevator wraps, banner stands, pole banners, window decals, backlit airport signage, and online and newspaper advertising.

Colorful graphics combined with engaging stories that naturally tie Children’s Hospital and Medical Center to the lives of its patients make this campaign–and the brand–a positive, uplifting experience for the organization’s audience.