NBA’s Sixers Rebrand

SixersNewBrandAfter winning 18 games and losing 64 – culminating in a 10 game losing streak, what else could signal change better than a rebrand? Nothing.

The Philadelphia 76ers are trying to spark some interest in their franchise, sell some gear, let the fans know “we’re making some changes around here.” Nothing is quite as effective as a new brand – well that and some new, terrific basketball players.

Good timing, too – in advance of the draft lottery.

I like it. Cleaner. Throwback. Heritage. All good things when you’re trying to forget recent struggles. Something about a royal blue that feels authentic.

Can Dr. J still ball?

Read more from NBA.com

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