The End of the Beginning for Corp. Social Media

A few stats from a recent survey about corporate social media:

  • 88% say social media spending will increase
  • 100% say it will be a more important part of marketing strategy
  • 25% growth in use of social media for customer service
  • 46% in the US use outside expertise to help
  • 87% write communications in-house
  • More and more companies are using it for product development

*Source: The state of corporate social media in 2011 by Nick Johnson with contributions from the Useful Social Media Community. Download the full report here.

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