Holland Basham Architects
A unique story to tell – and a website to tell it
After opening its doors in 1989, Holland Basham Architects (HBA) quickly built a national reputation for design excellence.
The Omaha-based firm became known for having an exceptional work environment that encourages its team to think outside the lines. With growth comes the challenge to recruit top talent, and maintain an expanding roster of clients.
To better communicate these objectives, HBA turned to our creative team to rethink its website, bringing its philosophy, culture, and expertise to life in a way that resonates with prospective employees and clients alike.
Through research and conversation with with HBA team, we quickly realized the firm had a wide-ranging online audience. This inspired our recommendation to develop clear brand messaging centered on people, both from an internal standpoint and from a client relationship perspective. The culture and essence of HBA became the cornerstone of the site.
Seeing is believing, and HBA’s website now highlights the firm by immersing the user in captivating images and messaging that illustrates who HBA is and what it strives to do.
A customized CMS tool allows the marketing team at HBA to continually update and easily highlight their latest achievements.
