Iowa Western

In recent years, Iowa Western had worked to build the quality and depth of its programs, faculty, curriculum and facilities at its Council Bluffs campus. But throughout all of the advancements, the brand was left behind. It no longer reflected the progress and spirit of the school, its students and its faculty.

The Iowa Western leadership team reached out to Daake to design a new brand, one that would be a clear representation of where the school was heading. A brand with energy, enthusiasm and passion for education. The rebrand would need to work across all forms of media, on-campus signage, and merchandise.

The goal of the rebrand went beyond an updated look and feel. It needed to result in higher enrollment numbers, re-energized recruitment efforts and greater student retention. The Daake team led Iowa Western through the rebranding process, taking what was learned to design a new brand, including logo and brand identity elements for the school. In addition, the tagline, “The World Is Waiting” was created to help signify the many opportunities available to students. Taking a positive, aspirational approach, the rebrand breathed new life into the school from the inside, out.

The results have inspired a great degree of enthusiasm across Iowa Western’s campus. As the school continues to grow and make improvements, it has changed the conversation about why choosing a two-year program over a more traditional four-year university makes sense for many students.