Lincoln Financial Group
Bringing a century of service to life
Lincoln Financial Group was built on the values of its namesake, Abraham Lincoln.
The solutions provider, with products ranging from insurance to retirement options, takes great pride in the investment and care it places on customer service, however telling its story became increasingly difficult.
A space in its Omaha office offered a unique opportunity to tell its story and demonstrate its value. Designed as a journey wall, it would support internal culture, and elevate the company’s sales strategy by creating an interactive tour experience for brokers and employers.
Taking a deep dive into the company, Daake became experts in all-things Lincoln Financial Group: from company history to vision and mission to product information. Conversations with members of the Lincoln Financial Group team further clarified how the company stays focused on its customers.
Daake created a journey wall that combines dimensional elements, an interactive display, and points of interest. It serves as a guide through internal programs, the company’s vast service model, and specific products and benefits. Opportunities for customizing the experience are woven throughout, including the latest Lincoln Financial Group award recipients, updated customer service survey results, and handwritten notes that showcase the company’s attention to providing a very human, compassionate experience.
Whether part of a more extensive experience, or as a quick, at-a-glance support piece, the Lincoln Financial Group journey wall gives brokers, employers and internal team members a deeper understanding of the pride and personal attention Lincoln Financial Group is committed to.
