Anderson Convenience Market
A brand evolving to express internal values
The national corporations today were at odds with the Anderson family values.
In an industry obsessed with the “get in, fuel up and get out” mindset, the Andersons wished to stand apart as family-oriented, welcoming and optimistic. After all, the Andersons continue to operate the only locally-owned gas stations in the area.
Previous Brandmark
The team at Daake redesigned the brand logo and name, as well as a series of fresh product seals, to express the standard of hospitality customers receive only at establishments run by the Andersons.
This underscored the brand’s essence, restoring competitive energy.
