First Bankcard
Kickin’ up the anticipation
When First National Bank tabbed Nashville, Tenn., as the site for its partner symposium, the bank needed a theme and a way to crank up the excitement for invitees.
Daake keyed in on the “Music City” venue and designed marketing materials that successfully integrated the locale while detailing the symposium’s schedule and focal points.
Based on the theme “Amplify,” our design featured a guitar pick and a font reminiscent of what would appear on the front of a music amplifier. Using real, vintage country 45 records (you never know if someone would try and spin one on their turntable), we attached labels and inserted the records into custom sleeves that listed the forum details.
With supporting materials including a Save the Date email, RSVP reminder and a conference lanyard, we invited attendees to “trade your silk necktie for a cowboy bolo, grab your backstage pass and point your boots toward Nashville.”
