VOX Business Card Microsite

When First Bank Card introduced VOX Business Card for business owners, it was crucial to introduce the product in a straightforward way. Entrepreneurs and CEOs don’t have time to answer every email, much less filter through dense information about another credit card.

First National Bank Vox screen shot of website with a headline reading Find Your Voice and a ethnically diverse woman in a white shirt and large gold earrings

Vox Business Card First National Bank website screen shot headline Why choose Vox? image of a bearded white mail looking at computer screen

Vox Business Card First National Bank website screen shot headline Need better business Intelligence? We made it easy. Women in blue sweater looking at computer screen.

We recommended using an elevator-style website to demonstrate the value of the card to potential users. The site features one page with multiple levels for the user to engage. This treatment makes finding the right information easy and fast.

First Bankcard

By laying out the benefits simply and clearly, the product’s value became obvious.

Over time, we’ve found that when releasing a new financial product half the battle is cutting out unnecessary information.

Who do you think you are?

Name	Provider	Purpose	Expiry	Type

Name	Provider	Purpose	Expiry	Type
nfprofiling_started	daake.com	Lets our site know that it has recognized your as a unique site visitor, and to personalize your site experience based on prior activity.	11992 months	HTTP Cookie

Name	Provider	Purpose	Expiry	Type
_ga	daake.com	Google Analytics – Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	2 years	HTTP Cookie
_gat	daake.com	Google Analytics – Used to throttle request rate	Session	HTTP Cookie
_gid	daake.com	Google Analytics – Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	Session	HTTP Cookie
nfsession	daake.com	Tracks anonymous user activity such as page visits, to better understand how people are using our site, and to evaluate our marketing efforts. If you ever voluntarily provide us with personally identifying information (such as by submitting a contact form), we may associate this previously collected anonymous data with your personal data.	10 years	HTTP Cookie
wp3727	daake.com	Used by Act-On, a marketing automation platform, to track activity of known or anonymous website visitors to generate site traffic reports, understand traffic patterns, and unique visitor counts.	1 year	HTTP Cookie

First Bankcard

By laying out the benefits simply and clearly, the product’s value became obvious.

Over time, we’ve found that when releasing a new financial product half the battle is cutting out unnecessary information.

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Who do you think you are?