Nebraska Medicine
A website that delivers the right content in a single click
Patient care begins long before a person visits a clinic or hospital. It starts on the health system’s website.
Nebraska Medicine has a long history of innovating the healthcare industry and bringing the same sense of innovation and care to its website was the right move to further elevate its efforts. However, as with any rapidly growing organization, the site had become overly complex and dense.
From an online perspective it becomes easy to cloud the user experience with buttons, links and too much copy. Nebraska Medicine needed to simplify the overall experience for patients and visitors of every kind. A site this extensive needed to be treated with special care and a solid strategy from day one.
With a sophisticated site, the organization could help users find the right information, regardless of whether that includes physician information, directions, or general medical information–in just one or two clicks.
Taking a truly collaborative approach, we worked closely with Nebraska Medicine’s team to build the overall strategy for the site, including structure and design, while development agency, CentreTek, took on page development. We focused on user behaviors to influence both the strategy and design to help ensure a user experience that supported the overall brand of Nebraska Medicine.
The result of this highly collaborative and strategic approach is a site that’s responsive across a range of devices and maintains functionality regardless of format. Users can type a word or phrase and the site sorts, refines and delivers the right content within a single click.
